"hemel" is an experimental attempt to market a sensible approach to fashion. The chosen form is an online campaign that is promoted on a dedicated Instagram profile and can be used as a community or communication platform for interested users. In combination with the specially shot videos, the individual posts are supported by striking and informative facts on the topic of "fair fashion". The idea was born during the time of the Corona pandemic, when the artist began to focus more on fair fashion and minimalism due to the situation. 

  • Instagram